Andrii Goncharuk


Game designer at Ubisoft​​

Andrii Goncharuk, meta-game and technical game design, systems, psychological models and their interactions. In industry since 2012. Currently working at Ubisoft. Passionate about complex systems. Working in game design since it is a filed where broad range of psychological and social experiments can be executed without any government restrictions, which is nice.

Тема доповіді: Biological foundation of game design

It’s all about hormones and how they play important role in game design, in all aspects of it starting from story and setting till basic mechanics like movement or arranging elements. It’s about Biology, Psychology, UX and game design.

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